With the automobile industry becoming more competitive than ever, it’s essential for businesses to keep up with the latest marketing trends to keep existing customers and entice new ones.
Given all the new marketing techniques, however, it can be a bit confusing to keep up and manage all your tools on different platforms. Fortunately, there are now a handful of useful software that can serve as your all-in-one marketing solution for a more convenient time promoting your automobile business.
In this article, we’ve gathered the top 4 marketing tools available online and have listed their different features and price points for your easy reference. Let’s get started!
The Top 4 Marketing Online Tools: An Overview
The most important part of choosing the best online marketing tool for you is taking into account its various uses. Your marketing needs will differ from other businesses, so it’s essential to review the features you need before investing in your own all-in-one marketing tool:
| Canva | Adobe Marketo Engage | Constant Contact | PosterMyWall | |
| Design Tools | ✅Drag-and-drop editor✅Wide variety of stock photos, elements, and templates✅Brand Kits✅5GB of storage | ✅Integration with Adobe Express | ✅Integration with Canva | ✅1,041,680+ poster templates✅Drag-and-drop editor✅Background remover✅Brand Kits✅Stock graphics and audio✅Wide variety of free fonts✅AI generation tools |
| Social Media Marketing | ✅Content planner✅Marketing Integrations ✅Brand folders | ✅Customer-Relationship Management tool✅AI-powered conversational marketing tool | ✅Post scheduler✅Post simultaneously across different accounts | ✅Social media publishing and scheduling✅Content Planner✅Supports most social media platforms, including Facebook, Instagram, TikTok, X, etc. |
| Email Marketing | ✅Email templates❌Built-in email marketing campaign tool (Integration with other tools only) | ✅Email designer✅Generative AI tools✅Analytics & Insights reports | ✅Email templates✅Email builder✅Performance reviews | ✅3,330+ Email templates✅Run email campaigns✅Email builder✅Analytics report✅Write email subjects with an AI writer |
Best Marketing Software Tools: Key Features
Now that you have a general overview of the different features per platform, let’s run through each one and go over the different pros, cons, and pricing plans of each selection.
- Canva
While it’s more popularly known as an online design tool, Canva is now also equipped with various marketing features that can help businesses with basic, all-around marketing.
In particular, Canva is useful for businesses interested in customizing their own content. While you might still need to integrate it with other platforms if you’re interested in a more comprehensive marketing plan, Canva remains a good place to start.
Pros
- Wide variety of templates from slide decks to business logos
- Up to 1TB of storage available
- Helpful tool for real-time team collaboration
Cons
- May need to integrate with other platforms for things like email marketing
- No dedicated marketing dashboard to sort multi-channel campaigns
- Because it is widely used, there is a possibility that some templates may appear generic or repeat with other brands
Pricing
- Free
- Pro: $12.99
- Teams: $14.99
- Enterprise: Custom
- Adobe Marketo Engage
Adobe Marketo Engage is a marketing automation platform that’s specifically made to help you run multi-channel marketing tasks and have a designated workflow for your convenience.
While it can be integrated with other Creative Cloud apps such as Adobe Express, Adobe Marketo Engage is packed with various marketing features, including a landing page editor, a CRM dynamic chat tool, as well as an email editor. When compared with other apps, we generally recommend Adobe Marketo Engage for more experienced marketers.
Pros
- Can be easily integrated with Adobe Creative Cloud applications
- Comprehensive marketing tool that encompasses different strategies like email marketing and CRM
- Includes event and webinar marketing
Cons
- Generally not recommended for first-time or small business marketing
- Lack of built-in design tool (integration with Adobe Express only)
- Actual pricing is only available after inquiring
Pricing
- Custom pricing depending on the nature of your business
- Constant Contact
Constant Contact is another online marketing solution that specializes in digital and email marketing. While it lacks in some areas, like a built-in design tool, it provides a convenient means to access multi-channel marketing campaigns across various platforms.
Pros
- User-friendly dashboard suitable for both beginner and experienced marketers
- Allows multi-channel marketing campaigns to increase engagement
- Can be easily integrated with other platforms like Wix and Shopify
Cons
- Lack of a built-in design tool for creating customized business content
- Limited email templates
- Analytics reports are only available on the paid version
Pricing
- Lite: $12/month
- Standard: $35/month
- Premium: $80/month
- PosterMyWall
PosterMyWall is a beginner-friendly, all in one marketing software that’s highly recommended for new marketers and small businesses. Whether you’re looking to enhance your business content on its built-in design tool, get creative with some car poster templates, or want to get started with an effective email marketing campaign, PosterMyWall comes with a comprehensive list of marketing tools.
Additionally, PosterMyWall also comes with various built-in AI features, including its AI writer and AI image generator. These can come especially handy when thinking of post captions or even actual marketing content.
Pros
- Comes with a wide variety of marketing tools, including an email marketing software and a Content Calendar
- Over 3,330 email design templates available
- Packed with AI features, including a text-to-image tool
Cons
- Experienced designers may find the app’s drag-and-drop editor too basic
Pricing
- Free
- Premium: $9.95
- Premium Plus: $29.95
Which Marketing Tool is Best For You?
If you’ve gone over the specifics of each marketing tool but are still a bit confused about which one is best for you, we’ve got you covered. Here are some common factors to consider when deciding, depending on your specific needs:
- Features
If you’re an experienced marketer looking for a comprehensive marketing tool, we recommend Adobe Marketo Engage for its variety of marketing channels and in-depth performance reports.
However, if you’re still a bit new to marketing and are just interested in the basic marketing tools to help boost your company’s performance, Constant Contact and PosterMyWall are our top picks.
- Business Size
The size of your business is another important deciding factor when it comes to your marketing tool. While most of these tools can still cater to small to large businesses, we usually recommend PosterMyWall for small businesses and Constant Contact or Adobe Marketo Engage for larger-scale automobile businesses.
- Integration With Other Platforms
If your automobile business also operates on other platforms, it’s best to take advantage of marketing apps that can be easily integrated with such.
For instance, Constant Contact can be integrated with commerce platforms like Shopify, and Canva can be integrated with other email marketing platforms.
- Price
While most of these options have pretty flexible and similar pricing plans, we generally recommend PosterMyWall for its wide variety of marketing tools and fair price point.
However, if your company is on the larger end, you may benefit from Adobe Marketo Engage’s custom pricing plans that can be specifically tailored to your needs.
Fuel Your Marketing Success Today
Ready to get started with enhancing your automobile business marketing? Avoid the additional subscription costs by choosing the right tool tailored to your specific needs. Your marketing needs are not a one-size-fits-all solution, so it’s always best to review which features you’re going to use most.
So, check out these all-in-one marketing solutions today and get creative with your various promotional campaigns!
