It is no secret that your product needs a great label if you want your product to sell in today’s competitive market.
A well-designed label should help customers understand what the product is and how it works. It should also be eye-catching and easy to read.
But how can you ensure that your custom sticker sheets tick all these boxes? We have collected four key elements that every good product label needs to have, so you can be absolutely sure:
1. Clear and Concise Labelling
Too much text on a label can be confusing and make the product appear complicated. After all, a product only has a few seconds to get consumers curious about your business.
For the best possible effect, be picky when it comes to the content you include on your labels. Use concise language and bullet points to highlight the most important information.
Only use design elements when they support your branding, and do not be afraid of blank spaces – they give your design room to shine.
2. Legible Fonts
This might sound a little too obvious, but we see this go wrong all the time. Intricate and cursive fonts can look amazing on screen. And the beauty of custom vinyl sticker printing is that you can let your creativity run free.
But when you have to fit very detailed fonts onto a small product label, it can easily look overcrowded and dilute the effect of your labels. Instead, opt for a simple and bold font that is easy to read, even from a distance.
3. The Right Size
When you go custom, there is no such thing as the “right” size. The size of your label will depend on the size of your product. However, you do need to make sure that your label is in proportion with the rest of your product.
Make sure that the label is big enough to be seen and read easily, but not so big that it overpowers your product. Measure both, the total size of your product and the surface you want your labels to cover carefully to find the ideal size.
4. High-Quality Materials
The materials you use for your label need to be of high quality. This will ensure that the label looks professional and stands out from the competition. It also depicts your business in the best possible light.
Opt for effect materials like metallic, gold or fluorescent to achieve a polished look and create eye-catching designs that are bound to sell. Why not try out a premium holographic sticker next time?
With these four key elements in mind, you can create a well-designed label that accurately reflects your product and helps it to stand out from the crowd. Can you think of even more tips on how to create stunning labels? Let us know in the comments!