Creating custom labels is a great way to promote your brand and products. However, there are some mistakes that you should avoid if you want your labels to look professional and polished. In this article, we will discuss five of the most common mistakes people make when creating custom labels.
1. Choosing stickers over labels
Many people think that stickers are the same as labels, but there is actually a big difference between the two. Stickers are individually cut, whereas labels are usually printed on sheets or rolls. While you can get exactly the same materials, designs and shapes printed on both, labels are the perfect choice for branding your products. They are faster to peel, which can save you valuable time!
2. Not considering your branding and marketing needs
When creating custom labels, it is important to consider your branding and marketing needs. What message do you want to communicate with your labels? How will they be used, as packaging labels or labels for jars? Answering these questions will help you create labels that are more effective and aligned with your overall branding strategy.
3. Settling for a low-quality label stock
Another common mistake people make is settling for a low-quality label stock. This can be a costly mistake because it will likely result in labels that are less durable and less attractive. If you want your labels to look professional, it is worth investing in a high-quality label stock. Or, if you are getting your custom labels made professionally, ask for material samples before committing.
4. Skipping the design proof stage:
Every good sticker maker will send you a free digital design proof before your design is sent to print. Do not skip this stage. It can help you catch any errors or mistakes so that they can be corrected before your labels are printed. This will give you a lot of reassurance and pre-empt communication issues.
5. Waiting until the last minute to order them
The thing about custom products is that they always come with a lead time. That is because they have to be made from scratch. If you wait until the last minute to order your product labels, you may not be able to receive them in time. It is best to plan ahead and order your labels around two weeks ins advance, so you are on the safe side.
Now that you know the five most common mistakes people make when creating custom labels, it is important to avoid them. By taking the time to consider your branding and marketing needs, investing in a high-quality label stock, and creating a design proof, you can avoid these mistakes and create labels that look professional and polished.
